Mixed Martial Arts is one of the biggest sports on the planet at current – ONE Championship averaged 29 million viewers per event in 2019 (according to their CEO Chatri Sidyodtong) the UFC was involved in the largest sports acquisition in history when it sold to WME-IMG for four billion dollars and the sport has generated superstar athletes like Conor McGregor who have surpassed the sport and became household names. Not bad for a sport that was widely banned and compared to human cockfighting in the not too distant past. But how did this global phenomenon come to be the sport it is today?
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