Lonsdale is a boxing, mixed martial arts and clothing brand that was founded in London, England in 1960. Ex-boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well. The company is named after Hugh Cecil Lowther, 5th Earl of Lonsdale, who in 1891 set up the first organised boxing matches with gloves, following the deaths of three boxers in bare-knuckle fights. Lonsdale have been historically worn by many famous boxers, including boxing legend Muhammad Ali. The brand is now owned by Sports Direct.
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