Founded in San Diego in 1982 Bad Boy quickly gained a reputation for sponsoring athletes, initially in surfing, skating and motocross competitions. They made the move to martial arts by sponsoring the BJJ legend Rickson Gracie, and currently sponsors a stable of fighters including the likes of Alexander Gustafsson and Michael “Venom” Page. They stock a wide fade of fight gear and apparel and have become one of the most recognisable names in MMA with their distinctive two eyed logo.

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